The Montana Model for Positive Community Norms Communications Course

Montana Model for Positive Community Norms Communications

This course is combined with coaching from The Montana Institute faculty.

Pricing Available Upon Request

Course curriculum

1. Welcome to the Course!
2. Course Syllabus
3. Overview of Important Course Features
1. Key Distinctions of Positive Community Norms Communications
2. Overview of the Montana Model for PCN Communications
3. Does PCN Work? Show me the evidence.
4. The Spirit-Science-Action-Return of the Montana Model for PCN Communications
1. Why Start with Step 8?
2. Growing the Good: A Minnesota Story
3. Preparing for the Paradoxical Next
1. Key Take-Aways--Step 1
2. Core Principle #1 - Be Positive
3. Build Your Capacity to Implement a Successful Campaign
4. There's a lot you can learn from a rock! - A Story from Dr. Jeff Linkenbach
5. Identify Your Coalition's Core Principles
6. Document Your Efforts
1. Key Take-Aways--Step 2
2. Core Principle #2 Be Present
3. Viewing Data Through The Science of the Positive Core Principles
4. The Data Just Are
5. Measuring Actual and Perceived Norms
6. Learning Check: Actual and Perceived Norms
7. Measuring Injunctive and Descriptive Norms
8. Learning Check: Injunctive and Descriptive Norms
9. Finding Actual and Perceived Norms in your Data
10. Homework
11. When the Question is the Message
12. Guidelines for Baseline Data
1. Key Take-Aways--Step 3
2. Core Principle #3 Be Perceptive
3. Main Purpose of a Positive Community Norms Message
4. Guidelines for PCN Message Development
5. Examples of PCN Message Guidelines
6. Guidelines of PCN Messaging Checklist
7. PCN Messaging Examples
8. Learning Check: Message Development
9. Homework -Develop a Poster
1. Key Take-Aways--Step 4
2. Core Principle #4 Be Purposeful
3. Why do we need a Communications Plan?
4. What are Communications Channel Surveys?
5. How to build a Communications Plan
6. Template for Creating a Communications Plan
7. Building a PCN Prevention Portfolio
8. Revisiting your Communications Plan
9. Homework
1. Key Take-Aways--Step 5
2. Core Principle #5 Be Perfected
3. Why Pilot Test?
4. The Who, What, When, and How of Pilot Testing
5. What are some good questions to ask?
6. Analyzing Results and Refining Messages
7. Learning From the Big Dogs
8. Spirit, Science, Action, and Return of Pilot Testing
9. Templates for Pilot Testing
10. Learning Check: Pilot Testing
1. Key Take-Aways--Step 6
2. Core Principle #6 Be Proactive
3. Maximizing Dosage of your PCN Message
4. Getting People Talking About Your Campaign
5. Hearing and Steering the Conversation
6. Learning Check: Implementation
1. The Energy to Return and Continue
2. Overview of PCN Evaluation
3. Learning Check: Evaluation
4. New Stories Discussion
1. Key Takeaways--Step 8
2. Core Principle #8 Be Paradoxical
3. Expanding to the NEXT
4. Exploring the Paradox
5. Embracing Change and Transformation

About this course

71 lessons
Instructors: Dr. Jeffrey Linkenbach, Sara Thompson, Carla Ritz, Jason Anderson